“Connected TV Evolves as Netflix Brings Games Directly to TV App 🎮 | What You Need to Know”
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## 🧭 Article: Connected TV Evolves as Netflix Brings Games Directly to TV App ### 1. Introduction: A New Era for TV Entertainment The streaming world is changing — Netflix is no longer content with just video. As of 2025, Netflix is pushing the boundaries of **Connected TV (CTV)** by adding **games directly into its TV app**. This shift — from mobile gaming to in-living-room interactive experiences — signals a major evolution in how we’ll use TVs in the coming years. In this article, we’ll dive deep into what Netflix is doing, why it matters, how it works, and what it means for streaming, gaming, and your living room. ### 2. Background: Netflix’s Gaming Journey Netflix first dipped toes into gaming via mobile apps and standalone games for subscribers. But mobile-only limits the engagement potential for a service built around entertainment on the big screen. ([Entrepreneur][1]) Now, Netflix is bridging the gap between video streaming and interactive content by embedding games dir...